Ansoff Matrix – Ansoff analysis is a 2-by-2 matrix that shows strategic alternatives for the company as a function of product (existing or new) and market or customers (existing or new). Ansoff framework then sets a strategy for the company, either market penetration, product development, market development or diversification. Generally, new product, new customer is not advised as the company would not have a competitive advantage. Ansoff diagram helps to set a business strategy
ansoff matrix
Ansoff Matrix – Ansoff analysis is a 2-b